Momfluence
Building a Custom Online Marketplace for Momfluence
Client: Momfluence
Industry: Parenting & Influencer Marketing
Services Provided: Custom Web Development, UX Implementation, API Integration, Payment Processing, User Dashboard Design
Overview
Momfluence is an innovative online marketplace in the parenting sector, designed to connect brands with vetted parenting influencers—individuals with significant social media reach who can amplify product campaigns. The platform serves two core audiences: brands seeking to collaborate with influencers, and influencers—especially new moms—looking to build a business from home while raising their children.
The founder of Momfluence discovered CleanForest via Upwork. What stood out was our shared vision: she was building a business to empower moms, and we’re a woman-led agency also balancing entrepreneurship and parenting. It was a values-based connection from the beginning.
The Challenge
Momfluence came to us with pixel-perfect designs already in hand—comprehensive mock-ups and design specs outlining the desired look and feel of the website. What they needed was a skilled development team to bring these designs to life through custom code. Given the platform’s complexity and multi-user functionality, we knew a one-size-fits-all solution wouldn’t suffice.
The biggest challenge? A high volume of functionality to be delivered on a limited budget.
Our Solution
We began with a Discovery session to map out the site architecture, technical needs, and development priorities. To stay on budget while delivering value quickly, we proposed a phased development approach. This allowed us to launch Phase 1 early, enabling Momfluence to go live, start building brand awareness, and begin generating revenue to fund the later stages.
Key Features Developed for mominfluence.co:
- Custom Multi-User Platform:
Unique login experiences and tailored dashboards for Brands and Influencers.
- In-App Messaging System:
A secure communication channel for Brands and Influencers to connect directly.
- Social Media API Integration:
A custom-built API that connects to Instagram and Facebook to track influencer reach and campaign performance in real time.
- Member Directory:
A custom-coded, searchable directory so members can connect by name or institution—critical for fostering global collaboration.
- Integrated Payment Processor:
Seamless and secure transactions so Brands can pay Influencers directly through the platform.
- Influencer Profile Builder & Search Tool:
Tools for Influencers to create detailed public profiles and browse available product campaigns.
Application functionality so they can pitch themselves directly to Brands.
Results & Impact
With these robust features and the original design vision fully realized, Momfluence.co has established itself as a powerful new player in the crowded influencer marketing space. The site not only functions beautifully—it supports its founder’s mission of creating sustainable, flexible income opportunities for moms.
This project demonstrates what’s possible when strategic planning, thoughtful design, and clean code come together—even on a lean startup budget.
We love the website! We could not recommend CleanForest more highly. Thank you!
— Chelsea Clark, Founder
Want to build something bold and custom like Momfluence?
Let’s talk about how we can bring your idea to life: